Mixed reality, which allows users to interact with holograms, offers new uses but is a challenge for companies undergoing a digital transformation. To support them through this transition, Econocom, a distributor of Microsoft’s HoloLens holographic computer, is launching a “Mixed Reality as a Service” offering in association with Plain Concepts.  The only one of its kind on the European market, this turnkey offering combines the state-of-the-art HoloLens technology, related services, financing and dedicated apps. 

After announcing its partnership with Microsoft to distribute HoloLens in Europe, Econocom will work with Plain Concepts in Spain to boost its clients’ digital capabilities via a fee-based model, which matches their economic expectations and offers them the flexibility they need to implement their digital transformation projects successfully.

With “Mixed Reality as a Service,” Econocom offers, for an all-inclusive subscription, hardware, dedicated apps and services designed especially for this cutting-edge technology. Companies are thus prepared for any unexpected incidents, thanks to the next-day swap warranty, for example, and can also address the issue of digital hardware obsolescence thanks to the technology upgrade option included in the offer.

“The aim of this partnership between Microsoft and Econocom is to help our clients speed up their digital transformation,” said Paul Corriveau, Global Head of Network Marketing & Partners for Microsoft. “By offering mixed reality ‘as a Service,’ Econocom is establishing itself as a market leader and confirming its commitment to making mixed reality and 3D technologies accessible to any company looking to improve its productivity and ways of working.”

Econocom is also a member of an ecosystem of European partners who are equally committed to developing professional uses of mixed reality in a wide range of fields including computer-assisted maintenance, research and education, modelling via holograms and revolutionising the in-store customer experience. A combination of development studios, systems integrators, startups and European leaders, these companies are all actively contributing to deploying mixed reality in organisations in manufacturing, retail, healthcare and education.

“With the HoloLens partnership, we’ve brought together a community of companies, all of whom are leaders in their markets and are committed to facilitating access to mixed reality for companies. Thanks to them, the technology and solutions are now becoming accessible to all companies,” added Marc Bringuier, Strategic & International Partnership Manager for Econocom.

With this alliance, Econocom is now able to offer the widest portfolio of mixed reality uses in the market via 13 partners.  Plain Concepts will be its only Spanish-based partner.

 “We are really looking forward to working with Econocom to make the possibility of putting HoloLens into people’s hands much easier and integrating our cutting-edge developments within them,” said Pablo Pelaez, CEO of Plain Concepts.